Why the new generation of Star Trek miss the mark

Although the most recent Star Trek movie of the early life of James T. Kirk was highly successful at the box office. I have no doubt the franchise will die of a premature death, until the producers, writers and directors realize which ingredients made the series this successful.

1. All of the Star Trek leads where theater trained. Although Chris Pine comes from a actors family and spent some time at the American Conservatory theater, he does not yet have the pedigree of carrying the leading role of a Star Trek Captain. He does make an attractive leading man and action hero, but that is all.
2. Star Trek has, by all accounts of Gene Roddenberry's vision, been as cerebral as it was an adventure in space. This was missing in the 2009 release and if it fails to deliver this ingredient in the next chapter, I predict fans will not be as enthused, at least the die hard Star Trek fans.
3. Not enough emphasis on the technological gadgetry in the 2009 release. A major ingredient of the Star Trek series which have by and large produced a slew of scientist nerds who sought to recreate in real life what they had seen on the shows. There are plenty of development being research and some breakthroughs being announced that would spark the enthusiasm of all nerdy Star Trek devotees.

So I fear if these three basic ingredient is not incorporated into the next release or releases, the series may end up in the same category as John Carter. A lot of flash and little substance.